bubly

We were asked to capture Millennials with an emotionally relevant brand that is grounded in fun and playful positivity. So we targeted a mindset–Generation Play. These are people constantly living life in a perpetual state of play–people who can balance real-world stress by seeking positivity and humor in everyday life. 

Meet bubly.

A sparkling water brand that’s all about personality. 

Year: 2017

Team:
Mike Rigby

Antonio Moton
Jennifer Vano 
Augustus Cook
Corey Lewis

Andy Green

My Role

Had the privilege on crafting bubly’s logo. bubly is all about personality, so my approach was to create a friendly humanistic sans-logo. From optically adjusting “b” counters and making them less geometric–to adding a tail on the “l” to give it a little kick. Worked and illustrated the first concept smiles that reside behind every can, each smile referenced the flavor/fruit of the beverage. All while working alongside Pepsi's internal design team.

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Selected Work

JuiceBrand Identity

bublyBrand Identity, Packaging

Google CPBrand Identity

FinchBrand Identity

JitsuBrand Identity

KarooWeb Design

Open SourcePackaging Design

Human Like UsBrand Identity

Young LionsCompetition

Blasmadera@gmail.com
+1 (646) 416-2036

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